Navigating your Business through a Pandemic
Engaging with our more influential clients, we were able to point out 3 key factors that motivated their spending with us.
Exclusive Service
Our rental service includes delivery and pickup service to the client’s door steps. This required permission from the relevant authority to operate as an essential service. This special permission combined with our dedicated delivery service, also means that we were possibly the only operating mobile bicycle rental company in Singapore during the Circuit Breaker.
Our rental service includes delivery and pickup service to the client’s door steps. This required permission from the relevant authority to operate as an essential service. This special permission combined with our dedicated delivery service, also means that we were possibly the only operating mobile bicycle rental company in Singapore during the Circuit Breaker.
Having the opportunity to set your brand apart from others and offering an exclusive service/ product could be the winning ingredient, if you are targeting higher end consumers. The near royalty experience does wonders in motivating purchasing for those who can afford it.
We have seen sports coaches who evolve from the traditional gym business into a one stop training service for their higher end clients.
Beating their personal best in the next marathon. Achieving the waist line of a Hollywood actress. Completing the first Ironman without gassing out.
All that is achievable with a dedicated trainer who offers customised training, nutrition planning and all the equipment you need, in the comfort of your own home.
What can you offer from your service to achieve the same experience?
Beating their personal best in the next marathon. Achieving the waist line of a Hollywood actress. Completing the first Ironman without gassing out.
All that is achievable with a dedicated trainer who offers customised training, nutrition planning and all the equipment you need, in the comfort of your own home.
What can you offer from your service to achieve the same experience?
Bundle Packaging
We considered all the “good to have” apparels, from the riding shoes, safety helmet, down to the bicycle lock. This allowed our clients to have a wholesome experience with us and not have to feel any lack during their rental. Though this required more effort than our conventional rental, we realise the added service was important to convert interest to actual sales.
We considered all the “good to have” apparels, from the riding shoes, safety helmet, down to the bicycle lock. This allowed our clients to have a wholesome experience with us and not have to feel any lack during their rental. Though this required more effort than our conventional rental, we realise the added service was important to convert interest to actual sales.
Take the same thought process and put it in a business contract that is valued at thousands or maybe even millions. What is the extra mile, that could be taken to offer the sense of thoughtfulness or wholesome experience for your client. Have a thought, and this could be the deciding element that will motivate that signature on your contract.
Professional Service
We don’t just rent, We advise and We recommend.
We don’t just rent, We advise and We recommend.
We took extra effort to help our customers on their rental needs. We check on the rider’s height, to ensure the right bicycle. We discuss on the client’s intended use, so that we could give professional riding advices. At times we even recommend riding routes for the best and safest riding experience.
Showing that you have the knowledge to value add on your client's experience, would intangibly increase the value of your service. That confidence in your ability would also potentially translate to repeated purchase and word of mouth to future customers.
How can you exhibit your expertise to your customer, and build the foundation of your branding?
Perhaps you are a budding (punt intended) urban farmer, offering your gardening products or services for sale. Consider starting a forum or Facebook page to help answer questions of novice gardeners. This free platform would showcase your credibility in this field, and translate to consumer confidence in your product/services.
Perhaps you are a budding (punt intended) urban farmer, offering your gardening products or services for sale. Consider starting a forum or Facebook page to help answer questions of novice gardeners. This free platform would showcase your credibility in this field, and translate to consumer confidence in your product/services.
As we dig deep into our trenches to wait out the worst effect of the COVID 19 on our economy. I hope that fellow business owners understand that this crisis is of a global scale and not a testimonial of your business ability.
Perhaps as many experts has shared, this uncomfortable landscape could be the new norm that businesses have to adapt. So as entrepreneurs let’s do what we are good at by adapting, innovating, creating and sometimes to be a little unrealistic. You never know, your grit and grinding now, could possibly make you the master of your field during a crisis.
