How CSR can change your Company
As cliché as it sounds, CSR will not help solve the world’s pressing issues. But, CSR is an initiative that would is a complementary step towards a better world! This article highlights the top reasons why companies – big or small, should embrace CSR and use it as a way to introduce certain processes into the system.
1. Positive public engagement & attention
Being involved in CSR activities positions your company in a positive light and as a role model for others to emulate and follow.
When companies follow through with the activities they have started and stand for what they believe in, the public media will start to gain interest.
When companies follow through with the activities they have started and stand for what they believe in, the public media will start to gain interest.
When Coca-Cola highlighted the issue of Invisible Workers in Singapore through an ad campaign, Singaporeans wrote words of encouragement & thanks for the construction workers delivered through cans of Coke as part of the Singapore Kindness Movement. The ad campaign was picked up by several media outlets and the free exposure along with the positive trickle-down effect of their marketing efforts took hold.
Your organization can do the same with a creative CSR initiative!
Your organization can do the same with a creative CSR initiative!
2. Brand Resonance
Consumers constantly compare and contrast between the various products & services that they purchase. A Nielsen survey concluded in 2015 that 66% of participants would most likely pay more for products & services from companies who are socially responsible. 53% who said they will pay more are driven to do so by a company or brand with a commitment to the community.
CSR allows your company to be on the top of mind consideration of consumers during a purchase intention as its values allow yourself to be aligned with the values of consumers.
CSR allows your company to be on the top of mind consideration of consumers during a purchase intention as its values allow yourself to be aligned with the values of consumers.
3. Employee engagement
How an organization treats the community it gives back to suggests to the public and its employees how it respects them. Workers who feel that they are valued and respected feel comfortable working hard and contributing back to the organization, which studies have shown, leads to improved engagement. This also creates an environment in the organization where employees would feel respected and motivated for personal development, allowing them to utilize their skillsets for a good cause.
After reading all these positives of CSR for your company, but not sure where to start? Grace at Work Teambuilding offers a variety of activities that you can include in your company’s teambuilding and/or CSR initiatives.
Our company offers the ability to customise the program according to your organization’s needs & objectives, and eventually help advance your company forward!
Our company offers the ability to customise the program according to your organization’s needs & objectives, and eventually help advance your company forward!
